Three-Quarters (79%) of small business owners cite “Word of Mouth” as the primary method of advertising, according to a survey from Hiscox.

Marketing will always have threads of artistic creativity to be sure; however, smart marketers have evolved into scientists working daily with data analytics to assure that marketing dollars are spent in the most effective way possible.  This shift in thinking couldn’t come soon enough for small business owners who are ready for more than just pretty post cards sent in … Read More