Unlike customer profiling - which is based on a static demographic characteristic such as age, gender or ethnicity - customer modeling takes into consideration the activities, or actions, of the potential customer. Each model is based on the unique needs of your customer.
Response and conversion: All touches are recorded and the model is continuously refined to assure that the most likely candidates are engaged.
Model refinement: All touches are recorded and used to continuously refine the model to assure the best engagement.
Post-Campaign Evaluation: What worked, what didn't work, and why? These are just some of the questions that are answered following the conclusion of a specific campaign.
How it works:
Using statistical modeling techniques, such as logistic regression and linear regression, we are able to identify the 30% of your customers that account for 70% of your sales. Target a smaller population with greater results.