Unlike customer profiling, which is based on a static demographic characteristic such as age, gender or ethnicity, customer modeling takes into consideration the activities or actions of the potential customer such as who will buy within the next 30 days. Each model is based on the individual and unique needs of your customer.
Response and conversion: All touches are recorded and the model is continuously refined to assure that the most likely candidates are engaged.
Model refinement: All touches are recorded and used to continuously refine the model to assure the best engagement.
Post-Campaign Evaluation: What worked, what didn't work and why? These are just some of the questions that are answered following the conclusion of a specific campaign.
How it works:
Using statistical modeling techniques such as logistic regression and linear regression we are able to identify the 30% of your customers that account for 70% of your sales. Target a smaller population with greater results.